ON DEMAND
START HERE
Success isn’t a guessing game, know exactly where you stand and what to do next.
Maybe you feel like you're spinning your wheels—working harder but never quite getting ahead.
Start Here is your personalised blueprint to break the cycle, giving you the direction and strategy to move forward with confidence.
We pinpoint exactly where you are in your business journey, what’s holding you back, and the next best steps to take. No more guessing—just a clear path to success, designed for you.
”You don’t have to have it all figured out to move forward
— you just need the next right step.”
ON DEMAND 1HR STRATEGY
Ideal for new business owners wanting quick strategic help on great next steps to prevent new owner overwhelm.
DETAILS AND INVESTMENT:
One on one session with Caroline Armstrong
$450 single session
$2,025 pre-paid package of 5 session (instead of $2,250, save $225!)
WHY WAS THIS CREATED?
On-Demand Small Business Strategy was created for business owners who are just starting out and need expert advice without the commitment of a long-term coaching program.
Starting a small business comes with unique challenges that don’t always fit into a structured mentorship plan.
This service gives you fast, personalised support when you need it most, helping you solve pressing problems, make better decisions, and move forward with clarity and confidence.
WHO IS THIS FOR?
This service is perfect for small business owners and entrepreneurs just starting out and looking for expert guidance on next steps for running their business, understanding their revenue drivers or how to set things up for their next team member.
It’s especially suited for service-based businesses in industries like Medical & Wellness, Hair & Beauty, Repairs & Maintenance Trades, and Professional Services.
Whether you’re troubleshooting, brainstorm ideas you've been grappling with, or a general "what next?", this consulting service provides expert advice tailored to your business’s unique needs.
WHAT TO EXPECT?
During each session, you’ll receive direct, actionable advice on whatever challenge or opportunity you’re facing.
You can ask specific questions about ensuring your revenue drivers are set up properly, team management, leadership, system development, or anything related to starting and running a high-performing business.
Expect honest feedback, practical strategies, and step-by-step guidance that you can implement immediately.
Flexible & On-Demand
Pay only for the time you need, with no long-term commitment.
Customised Support
Every session is tailored to your business’s current challenges.
Recorded Session
Your sessions can be recorded so you can revisit the advice anytime.
Resources Recommendations
Receive suggestions for tools, templates, and frameworks to support your next steps.
Expert Insight, Real-Time Solutions
Get answers based on proven business principles to solve the specific needs of small businesses.
If you’re ready to stop second-guessing and start making real progress with clarity and confidence, this is for you.
Let’s map out your next step for real this time.✨
Ready to take the first step?
”Overwhelm happens when you try to do everything at once.
Strategy is what helps you do the right things in the right order.”
MEET THE FOUNDER & CEO
Hey, I'm Caroline
Helping small business rewrite their business story:
Mindset, Leadership and Structures that bring the change you want for the clarity and clam you need.
I’m on a mission to help small to medium-sized businesses take better care of the people who power them: owners, employees, and customers.
I want owners to relish the perks of running their own show, employees to feel valued and fulfilled, and customers to leave with the warm fuzzies, making SMEs the go-to choice for doing business.
SUCCESS STORIES THAT INSPIRE
Working with Caroline means I finally have time to work ON my business, creating profitability and sustainable growth, and every session leaves me feeling empowered, excited, and ready to take the next step forward.
— Patricia R
I'm incredibly grateful for Caroline's insights and support in developing my business. Her depth of knowledge in business growth and navigating each stage is truly exceptional. Her one-on-one coaching has been invaluable, providing me with so much value for the stage I am at. I highly recommend her to any small business owner looking for expert guidance! and I wish we met earlier.
— Neetha Lakshman
Caroline is absolutely wonderful. She is friendly, personable, and incredibly knowledgeable in her craft. She brings a unique perspective to the businesses that she works with, and really understands people, how to motivate them, how to inspire them, and how to set both yourself and your team up for success in business! I strongly recommend Caroline!
— Becker McGuire
ARE YOU READY TO MOVE FORWARD WITH CLARITY?
Growth doesn’t happen by accident—it happens with the right strategy.
Start Here gives you the roadmap to understand exactly where you are in your business journey and what steps will get you to the next level. No more overwhelm, no more trial and error—just a clear, actionable plan designed for real progress.
Take the first step today and start building the business you actually want.
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